Three MUST Digital Marketing Tools!

Coming from a business school background, I’ve always wanted to be a finance person but during my course of study I have developed interest in the field of marketing.

To know more about marketing I decided to take it as majors and the domain of digital marketing really got my interest! My hunger for digital marketing grew day by day and I kept on exploring this wide arena which has latest discoveries in its field with every passing day.

So, I decided to share my knowledge of digital marketing and these are some of the basic digital marketing tools that would help boost your brand/product/company.

The three digital marketing tools that are an essential to your digital marketing strategy are as follows:

1) SEO

Search Engine Optimization is one of the most important and valuable tool for digital marketing. This tool helps you to increase your search engine rankings so that there are many visits on your page or website. The higher the search engine ranking the more good it is for the website. You may work on SEO in two ways: on page SEO and off page SEO. On page SEO lets you to improve the content on your website by using the keywords that have higher search frequency therefore they would get your website appear more in search results. Off page SEO refers to linking your webpage to other brands’ URL that would generate traffic to your page as well, make sure that you are linked to the URL that has higher domain authority, which in fact is the indicator for a credible website.

2) Facebook Ads

To help boost instant awareness about your company page you can opt for digital marketing service offered by Facebook. Facebook offers a wide range of ad objectives that in some way are advertising objectives of every business such as brand awareness, lead generation, website traffic and more. Facebook has made advertising very convenient for businesses nowadays, it gives option to advertise your brand on four channels: Facebook search results, Messenger, Instagram and Facebook audience insights hence, covering a wide arena and helping you reach your target audience at every channel. Facebook ads are also budget friendly, you may choose your ad spend limit and Facebook would optimize your ad cost as per the objective chosen. You may keep on spending or make a pause whenever you want.

3) Google Adwords

Keeping a step in the digital world without Google is not a usual! Google has brought for digital marketers to access their target audience from different channels through its Smart Shopping Campaign. The smart shopping campaign by Google involves ads offered on four platforms: Google search engine, Google display network, Gmail and YouTube. Google Adwords would help you connect with your customers before they even start searching for it, its display network would advertise your product and make it reach to the customer in no time.

As per my digital marketing knowledge, I believe that these three digital marketing tools are the MUST of any digital marketing strategy and every successful digital marketing strategy does involve any of these tools in order to reach their target audience and speak to their customers. Give it a try and let me know in the comments below.